Back
Jilphin Jose — Digital Marketing Specialist & Product Manager

My Journey

Jilphin Jose · Digital Marketing & Product Management

6+
Years
2M+
App Downloads
OTT
Specialist

My professional journey began in digital marketing, where I developed a strong interest in audience behaviour, content strategy, and online growth. What started as curiosity about how brands connect with people online grew into a career at the intersection of performance marketing and product thinking.

Career Timeline

Early Career
Freelance Digital Marketing
Independent · Kerala, India
Managed social media campaigns and digital marketing activities for various brands and entertainment projects. Worked with several Malayalam film productions, helping production houses and entertainment brands connect with audiences through digital channels — covering campaign planning, social media strategy, and audience engagement.
Saina Infotainments
Social Media Manager
Saina Infotainments Pvt Ltd · Ernakulam, Kerala
Focused on content strategy, audience engagement, and brand growth across social platforms. Built and managed social media presence for Saina's entertainment verticals, developing a deep understanding of regional audience behaviour and content performance.
Growth Role
Digital Marketing Specialist
Saina Infotainments Pvt Ltd · Ernakulam, Kerala
Expanded into performance marketing, analytics, app growth, and campaign optimisation. Took ownership of Meta Ads, Google Ads, SEO/SEM, and mobile app marketing — driving measurable growth across platforms. Led digital campaigns for major Malayalam film releases.
Current Role
Product Manager
Saina Infotainments Pvt Ltd · Saina Play · Ernakulam, Kerala
Work on product strategy, user experience, growth initiatives, and business objectives for Saina Play — a Malayalam OTT platform. Contribute to subscription marketing, user acquisition, retention strategies, and platform development across web, Android, iOS, and TV.

Malayalam Film Campaigns

During my time at Saina, I have been involved in the digital marketing and promotion of several notable Malayalam film releases — including Marakkar: Arabikadalinte Simham, Aaraattu, Jaya Jaya Jaya Jaya Hey, and many other releases. My responsibilities included digital campaign planning, social media strategy, music launch promotions, trailer campaigns, audience engagement, and performance marketing initiatives.

Saina Play — OTT Releases

I work closely with Saina Play, contributing to product growth, subscription marketing, user acquisition, retention strategies, and platform development. Some of the major OTT releases I have worked on include Chathuram, Nadikar, Sthanarthi Sreekuttan, ED: Extra Decent, and numerous other Malayalam movie releases.

Impact

Over the years, I have contributed to products and marketing initiatives that have collectively generated more than 2 million app downloads — helping scale digital platforms and reach Malayalam audiences across the globe.

Let's Connect

Feel free to reach out — I'm always open to new conversations, collaborations, and opportunities.

Connect on LinkedIn